To extend the healthy life span of beauty "Mirai no Care" as a beauty habit item, we will release "HAYEL by marbb" (released September 2024).
Microbubble Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Ryo Takabayashi; hereinafter ”the Company”), which markets the “marbb (Marb)” nano-bubble system for beauty salons, has established “Miraino Care” as a new brand concept to unify its existing brands, products, and services in order to realize its vision of becoming a “platform company that changes the world through inspiration.”
Miraino Care
With average life expectancy increasing and "healthy life expectancy" gaining attention, people's lifestyles are being questioned. What can players in the beauty industry do? We define the period during which individuals can enjoy healthy beauty as "beauty healthy life expectancy" and aim to contribute to its extension.
The period during which one can live without restrictions due to health problems.
In addition, on September 1, 2024, we will launch HAYEL by marbb G SHAMPOO / G ESSENSE as part of the "Miraino Care" line of beauty routine products designed to extend one’s healthy lifespan through beauty.
<HAYEL by marbb G SHAMPOO (Quasi-drug)>
~For Hair and Scalp Care: Use HAYEL by marbb as Your Second Shampoo~
Feature 1: Fruity floral scent that women can continue to use. Enjoy the scents of fruits and flowers.
Feature 2: Washes hair and scalp by gently enveloping them with weakly acidic, dense foam.
With a rich lather containing 8 types of herbal extracts (※3), it removes sebum and odor, gently cleansing hair and scalp with weakly acidic amino acid-based and plant-based cleansing ingredients.
※3 Centella Asiatica Extract, Scutellaria Baicalensis Root Extract, Polygonum Cuspidatum Root Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Camellia Sinensis Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Anthemis Nobilis Flower Extract, Lavandula Angustifolia (Lavender) Extract
Feature 3: This medicated shampoo suppresses dandruff, itchiness, greasiness, and odor from the scalp, supporting the creation of a healthy and beautiful scalp.
Leads to “glossy hair” that you'll want to touch every time you use it, with 9 types of moisturizing ingredients (※4).
*4 Peach leaf extract, apple extract, aloe extract, birch extract, rice germ oil, sunflower oil, camellia oil, sugar squalane, honey
Feature 4: Achieve a natural, bare-hair finish with our ”Churukami” shampoo.
Achieves hair moisture, suppleness, and shine with 9 types of moisturizing ingredients.
<HAYEL by marbb G ESSENCE (Quasi-drug)>
~New Habit for the Future: All-in-One Scalp Lotion~
Feature 1: Uses fragrance-free and alcohol-free essence for safe use.
Feature 2: Formulated with active ingredients (※5) that can target five hair removal factors.
We have blended ingredients that are effective against the five hair loss factors (dandruff, inflammation, poor blood circulation, reduced activity of the hair matrix cells, and reduced activity of the dermal papilla cells) in a balanced formulation.
※5 Piroctone Olamine, Dipotassium Glycyrrhizate, Swertia Japonica Extract, DL-α-Tocopheryl Acetate, Panthethenyl Ethyl Ether, Bamboo Shoot Bark Extract
Feature 3: Contains bamboo shoot-derived ingredients that regulate the hair growth cycle.
Formulated with bamboo shoot peel extract to grow hair longer and thicker.
Feature 4: Enhanced Penetration with Our Exclusive "HAYEL TECHNOLOGY"!
We have introduced proprietary technology that efficiently bonds water-soluble active ingredients with the stratum corneum.
"HAYEL by marbb (High-El by Marv)" Overview
Product Name: HAYEL by marbb G SHAMPOO (High-Elby Marb G Shampoo)
Sales start: September 1, 2024
Capacity: 300ml
Price: ¥6,600 (Manufacturer's suggested retail price, tax included)
Product Name: HAYEL by marbb G ESSENCE (High-Elby Marb G Essence)
Sales start: September 1, 2024
Capacity: 100ml
Price: ¥6,600 (Manufacturer's suggested retail price, tax included)